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Life at app

At app, we’re on a mission to lead the global workforce management market. Our commitment to automation, compliance, and operational excellence ensures that businesses can streamline processes, stay compliant, and optimise workforce efficiency.

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Careers with app

We are always looking for doers and thinkers – tech developers, designers, product managers, planners, creatives and software specialists. If you can't find the right role for you, get in touch with us via LinkedIn, tell us your interests and skills, and we’ll let you know when a position that fits you opens up.

Co. Meath, Ireland 🇮🇪

October 2018

app Launches

On October 26, 2018, app officially launched in Ireland, marking the beginning of its journey in the HR technology market.

With a vision to transform workforce management through automation and intelligent compliance, app set out to simplify HR processes for businesses of all sizes.

This launch laid the foundation for the company’s rapid growth and innovation in the HR tech space across Irish markets.

Angel Investment 😇

June 2020

app Secures €600K Seed Round

In 2020, app secured its first angel investment of €600K, fuelling the development of its unique workforce management and HR system. The funding enabled significant advancements in app’s time-tracking and content automation capabilities, reinforcing its position as an industry leader.

This investment accelerated product development, enhancing the platform’s ability to manage the full employment lifecycle efficiently.

app Scales Up 🚀

January 2023

€4.5M in Series A Funding

In January 2023, app secured €4.5 million in Series A funding, a major milestone that provided the capital needed to scale operations and drive further product innovation.

With this investment, app strengthened its workforce management solutions, expanded its market reach, and continued enhancing its human-driven compliance and automation tools.

Brasov, Romania 🇷🇴

May 2023

European Software Hub in Romania

To support its growing customer base and technological advancements, app opened a European software hub in Romania on May 16, 2023.

This hub became a key centre for software development, working alongside the company’s teams in Dunshaughlin, Ireland, and the UK.

This strategic expansion enabled app to accelerate feature development, enhance system performance, and further refine its HR solutions.

Birmingham, United Kingdom 🇬🇧

June 2023

app Expands to the UK

Building on its success in Ireland, app officially expanded into the UK by opening a new office in Birmingham on June 6, 2023.

This move marked a significant step in app’s international growth, bringing its advanced workforce management solutions to UK businesses.

With a focus on helping organisations streamline HR operations and maintain compliance, this expansion solidified app’s presence in a key market.

Double Down on Technology 🤖

February 2024

app Sharpens Focus on Workforce Management

In early 2024, app announced a refined strategic direction, doubling down on workforce management technology. With an emphasis on intelligent scheduling, time tracking, and performance management, app is now positioned as a premier workforce management solution.

Alongside its powerful automation tools, app’s HR Assist and EmployPath continue to support compliance, policy deployment, and seamless HR operations—empowering businesses to automate, comply, and thrive. 

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Drop us a line

Have a question about the product or looking to scale your business on our platform? We're here to help.

UK Office 

The Southside Building
31 Hurst St
Birmingham
B5 4BD
United Kingdom
(+44) 121 295 7330

Ireland Office  

Dunshaughlin Business Park
Unit 8, Dunshaughlin
Co. Meath
A85 EE98
Republic of Ireland
(+353) 1 211 8800